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By Jimmy Tobias
January 30, 2007
As Fortune 500 companies continue to diversify their offices with
different types of top-tier students, candidates with disabilities
may prove to be the next target audience.
Last week, PepsiCo - the parent company of Pepsi, Frito-Lay and
Tropicana - visited the University specifically to recruit
students with disabilities, both physical and mental, for
employment positions.
The recruitment effort, which included a dinner and formal
presentation, was facilitated by Morris Street Partners, a New
York-based organization that currently has projects with PepsiCo
and Merrill Lynch and aims to increase the number of disabled
persons in the corporate workplace.
To help companies draw in students with disabilities, Morris
Street Partners hosts events that are just like standard on-campus
recruitment ones but are exclusive - and tailored - to disabled
students.
Last week's initiative was PepsiCo's first disability-focused
recruitment project with Morris Street Partners, said PepsiCo
Director of Executive Staffing John Delpino, who heard about
Morris Street Partners through a disabled executive at PepsiCo.
After deciding to "get [their] tail wet," Delpino said, PepsiCo
officials deemed the disabled a "very important population" and
decided to go after it.
And those students taking advantage of Morris Street Partners'
services are singing the company's praises.
"The idea behind the company is inspiring," said College freshman
Julie Gutowksi, who does marketing for the company on campus.
"Hopefully, [it] will take hold on college campuses, as well as in
the business world," she said.
Gutowksi began working at Morris Street Partners after attending
one of their recruitment sessions last semester with Merrill
Lynch.
One Wharton senior, who is currently utilizing Morris Street
Partners' services - and who refused to disclose her name because
of the sensitive nature of her own disability, an auditory-
processing disorder that impairs hearing - is currently in the
early stages of recruitment at PepsiCo.
She called Morris Street Partners' work "very insightful," adding
that, "as long as the disability does not affect [the person's]
performance as an employee," why not hire them?
Still, officials at Morris Street Partners say they are not
offering these services just for the sake of being considerate.
"It is not about being nice - it is about being smart," said Susan
Lang, the CEO of Morris Street Partners.
Lang added that the non-profit organization approaches its work
from a business perspective.
Rich Donovan, who started the organization last March, added that
"Morris basically aims to bring disabled individuals into the
market economy."
Donovan, who has cerebral palsy, called the disabled a significant
national minority and pointed out that "this is something that
hasn't been attempted before in a meaningful way."
Morris Street Partners is active on five campuses and is in
contact with 15 others. It will return to campus next year with a
new, although not-yet-chosen, name.
Career Services, which typically organizes on-campus recruitment
events, advertised this event, but most of the planning was done
by Morris Street Partners themselves, Barbara Hewitt, associate
director of Career Services, wrote in an e-mail.
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