Families USA launches Medicare Road Show
March 2004

Families USA launched its Medicare Road Show, a nationwide senior awareness campaign about the new Medicare prescription drug law. The launch featured the premiere showing of a new Families USA video, hosted by Walter Cronkite, to a group of D.C. area seniors. The video was produced to help seniors understand the new Medicare law. The launch also featured appearances by two seniors -- Mildred Fruhling of New Jersey and Sydney Bild of Illinois -- who were interviewed for the video. Mildred and Sydney talked candidly about the difficult time they've had finding the drugs they need at prices they can afford and how they expect the drug coverage offered by the new Medicare law will affect their out-of-pocket drug costs.

The first wave of the Medicare Road Show educational forums will take place in more than 20 cities across the U.S. during the months of March, April, and May. At the same time, approximately 10,000 copies of the Cronkite video will be distributed to senior centers, retirement communities, and disability organizations across the country.

All of the materials that are part of the Road Show information packet are available on the Families USA Web site:

To visit the main page see our Road Show website.

To watch our 13-minute video featuring Walter Cronkite see the video.

To schedule showing of the locations Road Show see where the staffers will be visiting.

To read the pieces of the Road Show kit, click here. (The kit includes the following pieces: "Q & A: Understanding the Medicare Drug Benefit," "The Medicare Prescription Drug Discount Card," and "Extra Help for Your Drug Costs: Do You Qualify?")

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