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June 13, 2007
Blind Community Leaders Applaud RadioShack's Commitment
Washington, DC—In a move praised by state and national blindness organizations, RadioShack (NYSE:RSH)
today announced it has undertaken a nationwide initiative to improve services for
RadioShack's customers with visual impairments. As part of the program, RadioShack
will install new point of sale equipment with tactile keypads to protect the privacy
and security of visually impaired shoppers and will make improvements to its website that will benefit visually impaired shoppers and other customers with disabilities.
Today's announcement is the result of collaboration between RadioShack and major
blindness organizations including the American Foundation for the Blind, American
Council of the Blind, and California Council of the Blind.
Point of Sale Improvements
It is anticipated that by the end of September of this year, every RadioShack store
will have the new device, which is designed to protect the financial privacy of blind
and visually impaired shoppers. The devices, manufactured by Ingenico, have tactile keys arranged like a standard telephone keypad and plug easily into existing point of sale payment terminals. The new units will allow RadioShack shoppers who have difficulty reading information on a touch screen to privately and independently enter their PIN, telephone number, and other confidential information.
Blind community representatives praised RadioShack's plan to upgrade its point of
sale devices. "Point of sale devices must have tactile keys so blind people do not have to share their PIN with strangers," explained Melanie Brunson, executive director of the American Council of the Blind.
"Today's announcement, and the collaboration that led to it, demonstrates RadioShack's
understanding of this fact and its strong commitment to blind and visually impaired customers."
Website Access
Today's initiative includes RadioShack's commitment to design
in accordance with guidelines issued by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C). The guidelines, which do not affect the content or look and feel of a website, ensure that websites are accessible to persons with a wide range of disabilities.
The guidelines are of particular benefit to blind computer users who use screen reader
or magnification technology on their computers and who rely on a keyboard instead
of a mouse.
"Website accessibility is of critical importance to both the blind community and
to people with disabilities generally," said Paul Schroeder, vice president, programs
and policy group of the American Foundation for the Blind.
"We applaud RadioShack's leadership role in committing to address the accessibility
of its website, thereby improving the browsing and shopping experience for a broad
range of on-line shoppers."
"The program announced today is one way we can help customers who are blind or visually
impaired enjoy a better shopping experience in their neighborhood RadioShack stores
as well as on and complements our on-going efforts to improve the shopping experience of all our customers with disabilities," said Frank Espinoza, vice president–store operations
of RadioShack Corporation. "RadioShack would like to thank the American Council of
the Blind, the California Council of the Blind, and the American Foundation for the Blind, for their cooperation and expertise in making RadioShack a better place to
shop for our customers with disabilities."
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